Gear & Craft
From Avotech: Choosing Production Tools for the Job
PichaClear Films · July 16, 2026 · 5 min read

What PichaClear's gear-review series teaches us about evaluating cameras, switchers and production tools in real workflows.
Avotech is the channel's practical gear-review series. The useful question is rarely whether a piece of equipment is the newest; it is whether it solves a real production problem reliably.
A camera or switcher should be judged against the work: available light, recording length, crew size, audio inputs, delivery speed and how it fits with the rest of the kit.
That is why our approach to equipment stays specific to the job. The AV Matrix Shark review is one example of examining a tool in the context of multi-camera event production rather than treating specifications as the whole story.

